Strategic Management from theory to implementation by David Hussey

**Manfenix** Miér Sep 07, 2011 4:42 pm

Table of Contents
Part 1 The Concept and the Need
1 From planning to strategic management and beyond
2 Strategic management: success or failure?
3 A look at the total process
Part 2 The Changing Environment
4 The challenge of the future
5 The environment: assumptions in planning
6 Forecasting
7 Techniques for assessing the environment
8 Business philosophy (ethics and morality) and strategic management
Part 3 The Making of Strategy
9 The corporate appraisal – assessing strengths and weaknesses
10 Analysing the industry and competitors
11 Analysing the UK management development and training industry: a case history
12 The search for shareholder value
13 Vision and objectives
14 Strategy
15 Strategic portfolio analysis
16 Portfolio analysis in practice
17 Strategic planning – a second look at the basic options
18 Multinational and global strategy
19 Technology and manufacturing
20 Financial planning
21 Strategic planning for human resources
22 Preparing the strategic plan
23 Evaluating a business plan
24 Operating plans
Part 4 Implementation and the Management of Change
25 Project planning and appraisal 511
26 From plans to actions 527
27 Management of change
Part 5 Introducing Strategic Management to an Organisation
28 Introducing strategic management
29 Why planning sometimes fails
30 Strategic management to strategic change?
Part 6 Case Studies
31 SWK Zimbabwe Ltd (D. E. Hussey)
32 Colgate–Palmolive Oral Care Division in the Italian market (R. J. Mockler)
33 Ratner/Signet Group plc: 1984–7 (D. E. Hussey)
34 AGIP Petroli entering the Indian market (R. J. Mockler)
35 Xerox: Transforming the corporation (F. Hewitt and G. Bounds)